McDonald’s

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Non-freedom fries

Chip Butty – not at the Olympics!

Big bucks win over cultural preferences. There’s a ruckus in England over food at the 2012 Olympics, specifically the well-beloved Chips (French Fries). Seems that McDonald’s as an official sponsor has exclusive rights to sell fries at the Olympics. Only approved exception is fish and chips, no luck if you feel like sausage and chips, egg and chips, lasagna and chips, steak and chips or even the famous chip sandwich (Chip Butty, popular in York). Part of the problem is that the skinny McD’s fries are not the style the Brits like – they prefer fat and greasy.

Reminds me of the uproar in Germany at the 2006 World Cup when originally only Budweiser (an official sponsor) was allowed to be served at the games being played in Germany, quite a slap in the face to German beer drinkers. There is actually an excellent Budweiser beer, however it’s not the Anheuser-Busch brew but rather the original Budweiser from Budvar, in the Czech Republic. Unfortunately for beer drinkers, the relationship between the FIFA, which puts on the World Cup, and Anheuser-Busch InBev recently was extended to 2022. It remains to be seen, however, if beer will even be served at the 2014 championship in Brazil, since beer at soccer stadiums there has been banned since 2003 (too much alcohol-fueled violence). Same ban applies in Russia, the sponsor for 2018.

Side note:  There will be a new world’s largest McDonald’s for the London Olympics, taking over from the McDonald’s in Pushkin Square,  Moscow.  I visited that McD’s a couple of years ago – quite an operation there.  I went to have an American breakfast – which I have to say I enjoyed immensely, as a break from Russian food.  I have to admit as well that I have also visited the second busiest McD’s world-wide – at the Karlstor in Munich.  I enjoyed the chance to have a beer with my “Royale with Cheese”.

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Are French women worried about getting fat?

Interesting article in the New York Times on efforts by a weight-loss company (Jenny Craig) to see their products and services in France, a cuture not big on pre-packaged cooked foods, especially if they come from a company associated with the home of the Big Mac: “Selling an American-style weight-loss program to France would seem an absurd business proposition: from a French point of view, Americans might appear better equipped to give pointers on how to gain weight than how to lose it. The obesity rate in the United States is around 35 percent, compared with 14.5 percent in France.” But the obesity rate has been rising in France lately as well, although not nearly at the rate of the US.

The article points out that the many people in France believe that the traditional French food and eating culture is the answer to obesity.  Valérie Bignon, the director of corporate communications for Nestlé France comments:  “The solution to America’s weight problem lies in what I call the French food model, a model that is very social, as opposed to the individualist approach of the Americans.”  She points to the importance of placing high value on everyone getting together at the same time, eating the same thing, and making meals into a social event, thus discouraging between-meal snacking.  She is down not only on American fast food but also on self-serve restaurants (le Self)  – which move away from the “French food model”.  I have to admit that when I was a student in France, I often ate at self-serve restaurants – they were cheap.