I was in Russia last year, my third visit, and noticed again how solemn everyone seemed to be. In public transportation and on the street, there was not a lot of chit-chat, or smiling. Of course, that’s not surprising in Moscow – similar to New York City in that regard. But I was in Pyatigorsk, a resort town in the Caucuses, and it was summer. In terms of not seeing a lot of smiling faces on the street (or especially, in my experience, in service encounters), Russia is no different than many other countries. Germany, for one, comes to mind. But one country that is different is the United States. We tend to smile a lot. Smiling for no good reason is likely to make Russians think you’re a bit off. Walmart was not successful in Germany in part because managers insisted that cashiers smiled at customers. That irritated many Germans, after all, the customer didn’t know the cashier, so why act as if they are friends? That behavior would be akin to the cashier using the informal you, “du”, in addressing the customer, rather than the formal “Sie”. Some German men thought the cashiers were flirting with them.
So, why do Americans smile so much. That was a question addressed this week in the Atlantic. The answer, according to the article is surprising: “It turns out that countries with lots of immigration have historically relied more on nonverbal communication. Thus, people there might smile more.” The authors of a study published in 2015 compared countries in terms of the number of source countries that make up their population: “Canada and the United States are very diverse, with 63 and 83 source countries, respectively, while countries like China and Zimbabwe are fairly homogenous, with just a few nationalities represented in their populations.” The researches polled people from 32 countries about expressing feelings openly. They found that “emotional expressiveness was correlated with diversity. In other words, when there are a lot of immigrants around, you might have to smile more to build trust and cooperation, since you don’t all speak the same language.” So citizens of countries with more diversity smile in order to bond socially. On the other hand, “countries without significant influxes of outsiders tend to be more hierarchical, and nonverbal communication helps maintain these delicate power structures.”
The article points out that not only do US inhabitants smile more, their smiles are also wider, with higher levels of “facial muscle movement.” The article doesn’t discuss whether all the smiles in the US are genuine, that seems especially doubtful in the section of the article discussing how extensively politicians in the US smile.
Germany has been experiencing in recent years a large influx of immigrants, from a variety of countries – who knows, maybe next time you’re in Berlin, you’ll see more smiles.