Today Olympic gold medal winner Ryan Lochte lost the major endorsement deals he had with a variety of companies. This comes in the wake of his behavior in Rio after a night of celebratory drinking. He claimed that he and other US swimmers out with him had been robbed at gunpoint at a gas station by what seemed to be Brazilian police officers. It turns out the reality was quite different, namely that the group had trashed a restroom at the station and had been confronted to pay for the damages. Lochte apparently thought his story would be believed, given perceptions of rampant crime and corruption in Rio, and the fact that the claim was coming from a celebrated athlete from the US. Brazilians were understandably upset by the incident, viewing it as playing on negative stereotypes of Brazilians versus the assumed honesty of white Americans. In the US, too, Lochte has been seen as a classic example of “ugly American” behavior, US citizens acting in dramatically insensitive ways when abroad. On the other hand, Breitbart has defended Lochte against this view.
The Lochte story struck me in particular tonight, as, on the evening news, it was followed by a story on the “White Helmets”, volunteers in Syria who risk their lives to go out in Syrian cities after bombing strikes to dig through the rubble to rescue survivors. They do this dangerous work with no expectations of reward or recognition. Heroic Syrians versus ugly Americans? This is the group that rescued 5-year old Omran Daqneesh, the boy who was pulled bloodied and stunned from the ruins of Aleppo and has become a symbol of the violence in Syria. It makes you not feel too bad for Lochte losing all his sponsorship money.